Business class running: a reality with the launch of the all new Zone dome

Designed and easy to integrate with all treadmills and cardio equipment, the Zone dome uses state of the art surround vision technology to immerse the user in beautiful HD films as they run (and cycle or row.)   The wide choice of films enables them to run through iconic cities and inspirational landscapes all over the world. From the mountains and lakes of New Zealand, to the beaches of the Pacific, the plains of Africa and even through the heart of Europe’s most iconic capitals.  With an ever growing library of locations and world events, users can run somewhere new every time they visit the gym, expanding their work out experience and enabling gym operators to transform their members’; expectations.

Business class running: a reality with the launch of the all new Zone dome

Read More at LIW

Projects: Interactive Ad Pods In Bangalore

There’s a dynamic at play that limits how many people want to try something that might embarrass them. There’s also the simple question of whether gesture is there for the sake of novelty versus it being the best way to work with something.

Nonetheless, brands are clearly interested in at least trying it out. Here’s a company in Bangalore, India, called Adzipod, that has a product carrying that same name. I like the design of the unit, and also that they have integrated analytics that will give a solid sense of the engagement rate.

The company has so far deployed units in multi-screen movie-houses in India’s tech capital.

Read More at Sixteen-Nine

Euro Attractions Show 2014 in Amsterdam breaks all records, and marks the growth in guest interactivity

Preliminary counts show that about 10.750 visitors came to the event this year. In comparison to EAS 2013 in Paris this is an increase of 26 percent. The visitors came from more than one hundred countries and about a third came from The Netherlands. This year organizers noted a substantial increase of managers from campgrounds, shopping centres, and family entertainment centres. A record 441 companies from 36 countries showcased their latest products, including roller coasters, attractions, ticket and access systems, 3-D movies, games, and much more. The growth in guest interactivity and the combinations of different technologies in one attraction are some important trends featured among the products exhibited at this year’s show.

Read More at IAAPA Europe

4D Shooter feat. Head Detection

While traditional interactive dark-rides just show the players the spot they’re targetting as a simple red point, our signature 4D Shooter Technology allows you to see your projectile being thrown from the gun into the video game when you shoot! It has been made possible thanks to a whole new kind of shooting devices fixed on the vehicles. The greatest 4D shooter attraction is Maus Au chocolat in Phantasialand, Germany.

Read More at Alterface Projects

Businesses compete for next generation’s spending

The largest consumer group in history is entering the marketplace. Their wallets bulge with $1.68 trillion in buying power, and by 2020, they are expected to make up one-third of the adult population.

They’re the millennials, the generation generally defined as being born between the early 1980s and early 2000s, and Las Vegas is trying to cash in on them.

Unlike Baby Boomers, who marketers typically target with print ads, billboards and television commercials, millennials get their messaging through social media. Facebook, Twitter and Instagram influence them to try a restaurant, visit a music venue or check out a nightclub. Recommendations can come from friends or total strangers.

Reaching a millennial audience demands new marketing sensibilities and approaches. Local public relations professionals have had to learn how to use social media as a promotional tool. It’s not as easy as it might sound.

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Read More at VegasInc

Strada play lab at the Zaha Hadid DDP Complex

Read More at Strada

‘GetTeleported’ 4-D Experience With Oculus Rift Technology Gives Marriott Guests Virtual Travel Experience

In its journey to explore the future of travel, Marriott Hotels is taking an unprecedented leap into virtual reality by teleporting travelers to the beaches of Hawaii and downtown London. The brand partnered with Academy Award-winning Framestore to create Marriott Hotel’s virtual travel experience, giving consumers a fully immersive, 4-D sensory experience based in Oculus Rift technology. An industry pioneer, Marriott Hotels is embracing innovative technologies to redefine the future of travel for generations to come. And now, travel enthusiasts can see, hear and feel what it’s like to be in destinations halfway across the globe and at Marriott Hotels of the future – all within its traveling teleporter coming to eight cities across the U.S. beginning today in New York.

Read More at Vending Times

Millennials and the Rise of the ‘Experience Economy’

A new study shows that millennials are more likely to spend money on experiences rather than objects.

Read More at WSJ

Coming Summer 2015: Baller Beats Exergame Arcade

The new exergame arcade machine we are looking at today is one that has already gained attention in the home console space, particularly on the Xbox 360 w/ Kinect. Called Baller Beats, the designer Curtis Smith describes it as “Guitar Hero, but with a basketball!” and “an interactive teaching tool that gets kids off the couch learning real skills, for the real sport; all while playing a fun, simple, entertaining fitness solution.” Basketball is not foreign to our market – many FECs feature those large basketball shot machines with the hoops that move from side-to-side for a challenge. Here is a mock-up cabinet idea based upon the Let’s Kinect Game Gate VU cabinet however the final cabinet designs will entail “a standard version and a super deluxe version with a mini court and shot clock”. The final cabinet designs are being worked on in conjunction with Fun Company.

Read More at ArcadeHeroes

Sega Develops A Real Sandcastle Building Arcade Game

Speaking of dynamic projection mapping like I mentioned in a post the other day, this actively scans what the child does with the sand and adapts to what they are building. So if they make lower elevation parts in the sand and have a bridge in-between, it fills in the lower portions with virtual fish and water and so on. It even has interactive virtual bugs which some kids would really get a kick out of. It also projects a display angled above the sand area with bright graphics.

Read More at Arcade Heroes