Legoland reinvents interactive gameplay with Ninjago The Ride

Legoland California this morning previewed its new controller-free interactive dark ride, for reporters and invited guests.

Themed to Lego’s popular Ninja franchise, Ninjago The Ride challenges visitors to train to become ninjas by learning “Spinjitzu.” The first time I walked through the dojo queue to sit in my ride vehicle, I caught myself reaching for a gun that wasn’t there. Instead of using a controller to shoot at targets, on Ninjago, you use your hands like a ninja — to launch a variety of blasts at your enemies.

Read More at Them Park Insider

Electronic Arts Blasts Off With ‘Mass Effect’ Theme Park Ride

Electronic Arts ea continues to expand its relationship with Cedar Fair Entertainment fun . On the heels of the opening of the Plants vs. Zombies Garden Warfare: 3Z Arena at Carowinds in Charlotte, N.C., comes the Mass Effect: New Earth 4D theater experience at California’s Great America in Santa Clara. The new ride opens May 18.

Read More at Fortune

Ubisoft opening Rabbids Amusement Center

Ubisoft isn’t expected to open its theme park until 2020, but the publisher isn’t waiting that long to test the location-based entertainment waters. The publisher today announced the August opening of its first Rabbids Amusement Center in the West Island area of Montreal.

Read More at Games Industry

Nijmegen gets spectacular virtual reality attraction

Nijmegen is built on a new virtual reality simulator. End of this year will open an interactive attraction in an old factory in which visitors will feel like they are in a game. They make it “a unique spectacle on another planet” along.

The full motion simulator of seven meters high called XSpherion. “You move a lot more than in a normal simulator”, says initiator Cor Jansen to Looopings. “In combination with virtual reality goggles which delivers an unprecedented sensation.”

Read More at Looping

9D and 12D cinemas see a big demand at Middle East’s largest entertainment trade show

Visitors at the 22nd edition of the DEAL show experienced the latest in virtual reality and also had a chance to participate in virtual ‘Rio Olympics 2016’ here in Dubai. The local, regional and international exhibitors have showcased some of the best innovations from the virtual reality industry at DEAL. Furthermore, exhibitors at the DEAL Show are exhibiting the themepark industry’s latest equipment and rides.

Simulation games can transform players to other worlds.JPG

 

 

 

 

 

 

Read More at WhatsUpUAE

Arcade-style gym actually makes us want to exercise

What? A gym that actually makes us want to work out? You gotta be kidding.

But it’s true. This arcade-style gym is awesome and it’ll make you want to slip on your gear right now. You’ll be able to find this uber cool disco-esque gym in the wealthy, leafy area of Upper East Side in New York City.

Read More at the Metro

VRstudios and Simuline Announce Worldwide Distribution and Product Development Partnership for the Amusement and Entertainment Industry

Two leading-edge technology companies – one American and one Korean – are teaming up to form a worldwide alliance in location-based Virtual Reality (VR).

Seattle-based VRstudios, the leading VR company providing wireless, full-motion and multi-user VR experiences for entertainment and enterprise customers, and Korea’s Simuline, Inc., the global provider of location-based amusement and entertainment products, announced today that the companies are entering into a strategic distribution and product development partnership.

Read More at Business Wire

VRstudios to Provide The Only Wireless VR Experience for Meraas’ Hub Zero

VRstudios, the leading virtual reality (VR) company providing wireless, full-motion and multi-user VR experiences for entertainment and enterprise customers, announced, today, that the company has been selected to provide VRstudios’ platform and products for Hub Zero, the region’s first immersive entertainment park by Meraas.

VRstudio’s installation represents the first and only wireless VR experience to be
provided for the Middle East’s first immersive gaming entertainment park, scheduled to open in 2016.

Read More at VRStudio

Bandai Namco Opens VR Zone Project iCan In Japan For Six Months

It was reported a short time ago that Bandai Namco was launching a new but temporary VR-arcade style facility in Japan by the name of VR ZONE Project iCan. With the launch date happening yesterday on April 15th, reporters and interested players in Japan have been able to check out what was in store with the six different VR game experiences on hand. From looking at the report this facility represents why there is a VR Arcade Conference going on next month (which by the way is building up quite a field of support despite being announced only a short time ago).

Read More at Arcade Heroes

CJ CGV Makes its CinemaCon Debut, as Leader in Immersive Cinema, Adds “4DX VR” Virtual Reality and more to its 4DX and ScreenX Offerings

CJ CGV will be demonstrating its newest addition to the immersive cinema universe: “4DX VR.” This new innovation will provide attendees with a peak at a prototype that may very well be a major influence on the future of the immersive entertainment, marrying virtual reality with the company’s proprietary 4-D technology. This is part of an evolution of experience that CGV is continuously developing, aligned with the company’s “Cultureplex” philosophy of an entertainment hub that offers multifold experiences beyond cinema.

http://blogs-images.forbes.com/erikkain/files/2012/07/4DX.png

Read more at CGV