Immersive technologies for audiences of the future: new funding

£33 million from the Industrial Strategy Challenge Fund will support immersive technologies, with opportunities for businesses and researchers to work together.

New immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment to art, to shops and classrooms.

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The Great Lego Race VR is now open at Legoland Florida Resort!

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Sir David Attenborough Feeds VR Dinosaur from Immotion Group

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Walt Disney Imagineering, NVIDIA Develop New Tech to Enable Star Wars: Galaxy’s Edge Millennium Falcon Attraction for Disney Parks

When Star Wars: Galaxy’s Edge opens next year at Disneyland Resort and the Walt Disney World Resort, park guests will visit the planet of Batuu, a remote outpost that was once a busy crossroads along the old sub-lightspeed trade routes. But you don’t have to wait another year to get a glimpse of it.

An in-progress animated sequence from the Millennium Falcon attraction was unveiled today. Produced by ILMxLAB and running in real time, it gives fans the first ever glimpse of the incredible detail and immersion the attraction will offer.

Read more at NVIDIA

HTC VIVE Brings Experiences Inspired By “Ready Player One” To VR Arcades Nationally

The battle for OASIS is on at VR Arcades nationwide starting this week! HTC VIVE™ today announced it is bringing experiences inspired by “Ready Player One” to life for consumers at location-based VR arcades across the country as a prelude to the film’s release on March 29, 2018.

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The Virtual Silver Screen: Immersive entertainment is making inroads in the cinema space | Film International

Cinemas Features

Immersive out-of-home entertainment specialist consultant Kevin Williams charts the resurgence in interest in the latest Virtual Reality (VR) technologies and how they are being targeted towards incorporating movie properties and inhabiting movie theatre lobbies and screening rooms.

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Rev VR Podcast (Ep. 148): The State of the VR Union

Kevin Williams joins me in this episode of the Rev VR Podcast.

Kevin has been reporting on the Out Of Home Entertainment industry for quite a while which gives him a unique perspective on the current state of VR and other related tech.

We discuss arcades, reporting on non-US advances, 9-D egg pods at the mall, Microsoft’s MR headsets, CastAR, and much more.

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CAN VR SURVIVE IN A CUTTHROAT ATTENTION ECONOMY?

LAST DECADE, THE technology was questionable; this decade, the content. But today the greatest challenge for VR—as both an industry and medium—is no longer the tech or the content but the problem of time and attention. How, exactly, will or does VR fit into the collective human schedule? When and where will large numbers of people “do” VR, in a time when nearly every second of week is contested territory?

Read More at WIRED

AR Coming to NCM Movie Theatres

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National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.

Read More at Digital Cinema Report

Dreamscape Immersive presents Alien Zoo

Read More at Dreamscape