Knowing Your Rs: SR, VR, AR and MXR

With the return of VR onto the scene, we’ve begun to cover the subject on the blog recently as “VR Arcades” and other out-of-home applications of the technology find their way into amusement. The purpose of this editorial is to explain in a little more detail what the different types of “technological reality” can be found out there, to help reference future articles.

Read More at ArcadeHeroes

Casinos Look to Video Games as a Draw for Millennials

Forget slot machines and money wheels. American casinos may soon look more like video game arcades.

In February, Nevada and New Jersey passed legislation allowing for the introduction of skill-based games in casinos as a way to draw in younger players. Imagine Angry Birds and Candy Crush machines next to a high-stakes poker table at Bellagio.

The idea is that one day, different types of skill-based games will exist on casino floors, including games that look and feel more like console video games, from shooters to racing games.

Read More at the New York Times

Rio Olympics opens virtual reality visitor centre

Rio’s recently opened a new museum and digital centre, where it’s put VR headsets on display for people to explore the city. From the pictures the headsets look like Samsung Gear VR, and visitors can use them to ‘visit’ Olympic venues and attractions across the city.

Read More at VR Tech

Theme Park Report: Ride On

From movie franchises to video games, television series and more, entertainment companies are tapping into theme parks to leverage their IP, enhance brand awareness and connect with consumers in a completely new, innoative way.

Even though theme parks have been around for decades (think Disneyland, Universal Studios and Six Flags), recent years have seen an influx of entertainment companies such as Warner Bros., Nickelodeon, Cartoon Network and Twentieth Century Fox, just to name a few, tap into theme park operators around the world to create brand-new themed destinations.

Read More at LicenseMag

VR experiences are best when they’re brief, says Sony boss

“I’ve been very vocal that I tend to believe this generation of VR lends itself more to short-form content, than perhaps it does to long-form experiences. I don’t see that as a deficit or a negative.”

– Sony’s Andrew House speaking to investors.

Read More at Gamasutra

We tried Ghostbusters: Dimension, the world’s most immersive VR experience

At Madame Tussauds Wax Museum in Times Square today, we got to try out one of the world’s most expensive and immersive virtual reality experiences. On July 1st, Sony and a Utah startup called The Void will open Ghostbusters: Dimension, which lets you become a ghostbuster in what The Void likes to call a “hyper-real” world.

Read More at The Verge

Atari Co-Founder Nolan Bushnell: “The Public VR Market is Going to Explode”

Last week I had the great privilege to see industry legend, Atari and Chuck E. Cheese’s co-founder Nolan Bushnell talk at the 2016 NXNE Future Land Interactive Conference in Toronto. Bushnell was at the event thanks to AMD (whom he credited with saving Atari with a line-of-credit extension) to talk about his storied past in the interactive entertainment industry as well as its present state and where the future may take us.

Read More at UploadVR

FEU Hosts Successful 38th Class

Foundations Entertainment University wrapped up its 38th session last week (June 14-16) in Chicago at the Double Tree Hotel. Forty-two attended the event, with 13 sponsors, six presenters and the rest a diverse group of attendees who came from eight U.S. states, Trinidad, India, the U.K. and China.
Organizers said attendees came from across the spectrum of business in the amusement industry: some owned FECs, others bowling halls, laser tag arenas and arcades, plus game operators and more. AAMA’s Tina Schwartz attended as a special guest.

Read More at Replay Magazine

Virtual Reality in This Tokyo Amusement Park Is a Win-Win for Thrill-Seekers

Starting next month, virtual reality enthusiasts can enjoy Sega Live Creation’s new VR experience, dubbed **Project I Can. In this warehouse-size space at the Tokyo Joypolis—an amusement park that features an indoor roller coaster, 3-D movies, and a haunted house, among other attractions—gamers wear Free-Roam Virtual Reality (FRVR) gear while playing multiuser games.
[**Note – we think they may have got the name mixed up with Bandai project]

Read More at Architectural Digest

Vidcast: Interview with Kevin Williams of The Stinger Report & DNA Association

Long time readers of the site are familiar with The Stinger Report, a long-running amusement / out-of-home entertainment industry newsletter and the earliest of outside contributors to Arcade Heroes. That newsletter was founded in 1994 by veteran Kevin Williams and it has continued to this day in providing incredibly detailed reports on what really is going on behind the scenes of the business.

Read More at Arcade Heroes