The Best VR Experience Out Right Now Might Be at Your Local Movie Theater

The VR Centre is part of a pilot program Imax is currently rolling out across the globe — there’s already one location in Los Angeles, and more to come in the U.K., Japan, and China. (Imax is a Canadian company, thus the polite and goofy spelling of center.) At first glance, it reminded me of a combination of a very nice open-office plan and an old-school video arcade. Booths are set up to allow for room-scale VR (i.e., you can walk around with a VR headset on, and it tracks your movements), along with a few motion-assisted rides (think chairs that move around while you wear a headset). You pay roughly one buck per minute of VR, depending on which game you want to play.


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