The Virtual Arena: The End Of 2016 & The End Of VR’s Phase Four

We start 2017 with the final VRFocus column of 2016 from leading exponent of the out-of-home entertainment sector, Kevin Williams. In this column, Williams takes a retrospective glance at the consumer virtual reality (VR) scene for a change and observes what we should take from the coming New Year.

It was called the “Year of VR”, but 2016 proved more the starting gun for this latest attempt at mainstream adoption, and with it came a major downgrading of what could be achieved. And as it comes to an end, 2016 seems to be the period when the expectations of over four years ago, met reality, and those same hype-filled expectations were managed.


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