Location-based virtual reality startup The Void will launch multiple new locations in the U.S. this year, and is also looking to cooperate on new experiences based on well-known intellectual property, the company’s new CEO Cliff Plumer told Variety this week. “Big IPs are big draws,” Plumer said.
The Void is probably best known for its “Ghostbusters Dimension” VR experience at Madame Tussauds in New York, which allows two players to explore the world of “Ghost Busters” together, armed with VR headsets, special wests and weapons. “That’s the first pilot project,” said Plumer.
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